To have a open comunication whit the media and press is one of the best ways to get free media time.

Normally companies always want to teel about all the good things they can do for people.When theres something wrong people normally hide and stay away from the press.

I belive you shall tell everything, even when things are going very wrong.

If you can get time in the televison and make a clear point out to people that you are aware of this issue and you are handling it the best you can. Then you will get more credit then the one that’s hiding

Its even better if you can give people some extra info that suprises them and maybe also the media..

Think in theese lanes and you will get a good mediasucces

Think offensive. Even when things are going downhill

Hi

We have been in business for 14 days now and I think its going well. We went to a confenrence two weeks ago and it seems that people are needing what we can offer ond our product.

Right know the future looks bright

I have just opened my new account on Twitter and now I really believe in the future of social networks online.

For Milkshake this can be a very important way to connect whit people.

If you are planning your startup in phases and always are aware of the next step, it is possible to avoid many problems.

A good planning is a key element in being succesfull. If you always have your next goal in front of you then you will take many problems and solve them in a way so you can reach that goal.

In milkshake, We have instead of a bussinessplan tryed to build a rocket. There are 5 phases in the rocket and when phase 1 is over, then we are ready for phase 2.

Its pretty simple, but instead of a fine businessplan we have chosen to build our planning up like this

- How many customers do We need to complete phase one.

What do We ned to have ready on the product

Where should our marketing be, to complete phase one.

We have build up some clear goals, and when we have reach them, We are ready for step 2.

This is the best way for us.What is the best way for you?

Teamwork is a key element in creating a succefull business. I do not believe that one man has all the skills or can overcome all things in a startup. There will always be things you are very good at and things that are not so great to be done by you.

Therefore to higher your chances for succes it would be a good idea to find someone to partner up whit.

If you are a Team you will have someone to talk to and discuss whit. Maybe your idea is not the idea that are the best for the company.

Let me say it this way.

If you are good a computers stay good at that and find someone whos good at marketing and economics. Then I believe you have a better chances for succes.

So do what you are good at and let the rest be done by somebody else.

I just read on this blog http://www.plumbersurplus.com/Blog/ that Steve Jobs (Apple) is the most influental CEO in recent time.

I would like to ask then. What is Apple whitout Steve Jobs?

I do not belive its a splended idea to build a company around just one person. We all have faults and sometime they will come up, and what will the company do the day their frontman is gone og needs to go?

The best way  is to build a company on values. Then if the headpersons die or get sick, the Business and the whole companystructure have some ideas and values as guidelines.

When you start your Company, it will be good to have some ideas about how to build it. What is the foundation in your business?

Give yourself and your company some values and be more succesfull!

Is it a good idea to start local and think Global?

If you have in mind all the time, that you are going to make business in different countries its important from the beginning of your business that you think international in all things and steps you are working whit.

If you are located in a small country as Denmark whit 5,3 million people some day you will run out of clients. Its very simple.But if we are looking south of the border to Germany whit 80 million people, then you got acces to many more clients and future customers.

If your product is designed only to a small country as Denmark it can be very expensive and difficult to start on the German  or American marked. Because the customers are different from country to country. The way the look on your online shop can be very different.

Thats means that in every single step and direction you move your company you have to keep in mind, that it have to be used by many different people form many different cultures.

Whit this in mind we would like to take Milkshake and our customers out in the world

Start Local, Think Global if you want to be succesfull

What is the actully reason to have meeting in a company.

A lot off meeting today is a waste off everybodys time. To have a good meeting its very important that all is well prepared and ready to come whit some inputs.

A lot off meeting in big companies is a product off bad communication. If everybody is willing to share there knowledge, then most of meetings today can be replaced whit a cop of coffee. THERE IS NO REASON TO MAKE IT MORE COMPLICATED

Meetings can be very difficult and I would say its a reflection off the company. If you always need to have a meeting about all things then you prably should look in too the company culture.

Some times its faster and more effecttive just pick up the phone and talk to people.I have NEVER meet a person that said NO if I have asked for Help.

What is the perfect product-name?

The last few days I have been searching the Internet for the Perfect name.

Windows, Apple, Google all great names but who came up whit these.

Did the light strike them and they just found out in a second, or was I necessary for them to do some homework before naming these products.

I god friend came up whit the name Milkshake. I believe it’s a great product name that describe both the company we would like to start up and the product it self.

Also if we are building on in the future a Milkshake contains a lot of ingredient.

The Question I have been asking myself for some time now is.

Why do two guys who both have good jobs a wish to start up something new.

Is it because we think we can do it better, to get economical independent or is it a total different thing

I think for our business and goals it is a mix between all of these things.

Do we think we can do it better?

I do not think we can do it better, but I think we can do it a little smarter and I also believe that we in the further can do something better than the rest. I think this because we are a good team. We both have some ideas that maybe will make web shops a little easier to handle in the future.

Get economical independent.

I think all people in the world would like to wake up every day and have the possibilities to do whatever they like.

I would not tell the truth if I said it wasn’t a goal. But I believe that if you always think money you will not get a better life, we shall always earn money to the company no doubt, but growth and creativity is also very important measurements’.

Bottom-line for me personal is to build something up and be happy every morning I wake up, so if it is possible to combine this whit economic wealth. It’s just Great.