Starting a new company these days may seem like an impossible task to somebody. But we think it is the best time ever to start something new.
Whatever type of business you plan to start, you can be absolutely confident that your competitors are spending way too much money every day on 5 year office leases, 12 months advertising contracts, more bills than you could ever imagine. It is make or break for those companies! Especially VC funded companiesare throwing away money as we speak. Both founders and investors gambled big-time, and now is the time to pay up.
As a startup, you have the chance to create a solid business from scratch without requiring big amounts of money up-front. Established competitors focus on saving their business, instead of developing it. This is the chance for you to make a difference and go in front.
Jason Cohenrecently wrote a guest articel at OnStartups.com, outlining 6 reasons why now is the time to start something new. He also points out that now is a good chance of hiring extraordinary cheap talent:
It's hard to hire good people because they already have a job. But right now that's not true -- companies are exploding and laying off everyone, even the stars.
If you're starting a company you're probably looking for a co-founder more than an employee. Even better. In an environment where few companies are hiring, lots of stars (or, better, potential stars) are out of work.
The market is flooded with good people. Maybe you yourself just got laid off with some co-workers you like! Just keep your hiring standards high and dig into your social network. (Or go get a social network now. See? That Facebook account really was a good idea.)
Also – when the economy is down and everything is looking bad. You can be absolutely positive that the picture will be different some years forward. So if you built something solid now, the chance that it will strengthen when the economy is booming upwards is more than likely!
Neil Davidson also wrote a guest article at OnStartups.comon why you have to get going now:
3) You need constraints to build great software. If there's one thing we've got plenty of in this economy, it's constraints. Make good use of them.
4) Constraints enforce discipline. You'll need to, among other things, manage your expenditure, focus on making products that people actually want to buy, learn the difference between cash flow and profitability and figure out how to market on a shoe-string. Now is an excellent time to forge those skills. You will need them the next time things go bad.
Today is a good day to startup something new, so why wait? Tomorrow might be too late!